Cowboys: Richard Prince

Richard Prince – Cowboys
Gagosian Gallery, 2013 | First Edition | Out of Print

Published on the occasion of Richard Prince’s 2013 exhibition at Gagosian Gallery, Cowboys is a striking large-format monograph that surveys one of Prince’s most iconic and enduring subjects—the American cowboy. Drawing from over three decades of work, the book showcases more than 50 images, many from his legendary Cowboys series, in which he rephotographed Marlboro cigarette advertisements to expose the constructs of American identity, masculinity, and myth.

Prince’s cowboys are ghostly, iconic, and deeply American. Through bold composition and deliberate appropriation, he elevates mass-media imagery into art, simultaneously celebrating and critiquing the myth of the West. The book includes a new essay by James Frey, written in response to Prince’s work, adding a literary layer to the visual narrative.

Designed by An Art Service and beautifully printed by Shapco, Cowboys is a collector’s object in itself—minimal, cinematic, and haunting.

• Artist: Richard Prince

• Title: Cowboys

• Publisher: Gagosian Gallery

• Year: 2013

• Format: Hardcover

• Pages: 112

• Dimensions: 9 3/8 × 12 inches (23.8 × 30.5 cm)

• Design: An Art Service, New York

• Printer: Shapco Printing, Minneapolis

• Essay: James Frey

• Language: English

• ISBN: 9781935263784

• Status: Out of Print

A beautifully produced and conceptually rich book, Cowboys stands as an essential title for collectors of Richard Prince and admirers of postmodern American art.