Psyop or Truth, 2025 - Luke Haeger
Luke Haeger
Psyop or Truth, 2025
Sticker and pencil on Chateau Marmont notepad
6 × 4 in | 15.2 × 10.2 cm
Unique work
Psyop or Truth poses a stark, disarming question—one that hovers between paranoia and revelation. With a single sticker and a few pencil marks on a modest 6 × 4 inch Chateau Marmont notepad, Luke Haeger distills the contemporary condition into a deceptively simple visual riddle. The work feels casual, even disposable, yet it lingers like something overheard but never forgotten.
As with much of Haeger’s practice, the power lies in juxtaposition: the elegance of the hotel’s branded ephemera meets the raw immediacy of cultural anxiety. Psyop or Truth is both a personal note and a public warning—a quiet provocation in the form of a question we’re all still answering.