VICTORY, 2025 - Luke Haeger

Luke Haeger

VICTORY, 2025

Pen on Chateau Marmont stationery

10 1/4 × 7 3/4 in | 26 × 20 cm

Unique work

Boldly inscribed in all caps, VICTORY stands as both declaration and question. With a single word rendered in pen on Chateau Marmont stationery, Luke Haeger taps into the tension between triumph and ambiguity. Is this a personal win, a cultural satire, or a fragile affirmation in the face of uncertainty?

Haeger’s minimalist approach amplifies the emotional charge of language. By placing the word on a page tied to Hollywood lore and transient luxury, VICTORY becomes more than a statement—it’s a performance. Quietly provocative, the work captures the strange intersection of success, longing, and the need to name a moment before it disappears.